Hi, I’m John. I’ve been building and launching apps on the App Store since it opened in 2008. I’ve shipped well over 20 apps across categories like news, entertainment, games, and kids education, and advised teams that hit major milestones, including App of the Week and Top 10 chart runs. I wrote this as an operator who has lived the full App Store loop—quiet weeks, sudden spikes, rejections, feature changes, and everything in between. This is the playbook I wish I had at the start, when I was trying to answer one simple question: how does anyone find your app?
About John
Operator-led App Store growth, without the fluff.
John built this playbook for founders who want clearer positioning, stronger discoverability, and measurable progress from consistent weekly execution.
Ready to implement?
Get the full App Store Playbook and start shipping improvements this week.